To exploit their usefulness, color cases must be written in color. Grameen Danone is a joint venture between the Grameen Group (a sister company of Grameen Bank) and Groupe Danone, a $2 billion (sales) French food company.
The company's aim was to provide nutritional yogurt (brand name Shoktidoi) for the almost 50 million Bangladeshi children using an innovative social business model. The case introduces questions regarding how the firm might attain sustainability and describes the improvement as of 2008.
PUBLICATION DATE: September 13, 2010 PRODUCT #: 511025-HCC-ENG
This is just an excerpt. This case is about SALES & MARKETING
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