In the summer of 1997, the executive team of GPS, a very successful French retailer in one hour photo processing, and one hour glasses business, trying to decide whether to buy Vision Express UK. Both companies are very entrepreneurial, fast growing, and the first one o'clock service concept in their countries. Founder Vision Express was Dean Butler, an American, who had previously founded the Lens Crafters in the United States. Despite their similarities, the formula for success of both companies is quite different, with Vision Express relying on advertisements, which have two-to-one sales and GPS to compete at a high level of service and repeat business. Purchase, if made, would be the first major expansion of GPS outside France. "Hide
Kill by J. Peter, Jacques Horovitz Source: IMD 15 pages. Publication Date: January 1, 2000. Prod. #: IMD106-PDF-ENG
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