"GPS-To-Go is a successful company that has many brilliant researchers and scientists who have created a cutting-edge Global Positioning System (GPSS) for complex air traffic control and logistics systems. Currently, the vision of one of the up and coming managers is the use of GPS-To- Go your knowledge to dominate the consumer market with premium luxury and multifunction units GPS. Even if GPS-To-Go is more advanced in terms of GPS technology, the consumer market requires a low unit cost and annual follow-up of products that require different skills than GPS-To-Go in a typical five-to 10-year-old cost-plus state projects. One of the managers tasked as to achieve the target price and the market window for new products, working with the same group of engineering that caused the problem and production units Launch delayed in the first place. key questions are 1) engineering-oriented companies and their culture, business strategy and processes for managing the development of new products 2) the effects of these strategies and processes to meet the needs of customers, shareholders and employees in a completely new market segment 3) Managers can play a role in making important decisions, with a keen eye on the barriers to success, such as culture, inadequate skills and overly optimistic and myopic visionaries. event includes Excel spreadsheet with the break-even scenarios that can be used as a professor in addition to the teaching note. event designed for courses in the management of the commercialization of new products, management of technology and innovation, strategic thinking, operations, management and leadership. "" Hide
by Donald Pillittere Source: Richard Ivey School of Business Foundation 9 pages. Publication Date: December 11, 2009. Prod. # 909A27-PDF-ENG
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