GPS-To-Go Takes on Garmin Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

"GPS-to-GO is a successful company that has a wealth of outstanding researchers and scientists who have created innovative global positioning systems (GPSs) for elaborate air-traffic control and logistics systems. Though GPS-to-GO is much ahead in relation to GPS technology, the consumer marketplace needs low cost units and yearly follow-on products, which necessitates radically different abilities than GPS-to-GO's typical five- to 10-year cost-plus government projects. One of many managers is tasked with launching delays in the first place, while working with the same engineering group that caused the component making issue and how to meet market window and the price target for the new merchandise.

The key issues concern 1) engineering-centric businesses and their culture, business strategies and processes for managing new product development 2) the consequences these strategies and procedures have on addressing the needs of customers, stockholders and employees in a completely new market section 3) the role supervisors can play in making vital decisions with a keen eye on roadblocks to success, like culture, inadequate skills and excessively confident and myopic visionaries. The case includes an Excel spreadsheet with break even scenarios that professors can use to complement the teaching note. The case is intended for classes in handling new product commercialization, handling technology and innovation, strategic thinking, operations management and direction."

PUBLICATION DATE: December 11, 2009 PRODUCT #: 909A27-HCB-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP