Two people of the executive team of Nike must make a decision as to what sustainability targets to suggest to the corporate responsibility panel of the directorate of Nike and also to Nike's CEO. In 2012, the situation traced the evolution of Nike's approach to ecological and social dilemmas from its origins in student demonstrations against work conditions in the supply-chain in the 1990s through the development of a board-level corporate responsibility (CR) panel in 2001 to the generation of the Sustainable Business & Innovation (SB&I) strategy last year. In this circumstance, Hannah Jones, Nike's VP of SB&I, and Eric Sprunk, VP of Merchandising & Product, are trying to finalize the next round of sustainability targets for demonstration of the company's to the CR panel. When Nike signs on to the Roadmap to Zero, a Greenpeace-motivated initiative to eradicate the release of toxic substances into the water supply by 2020, the goal of the company's -working procedure would become less simple. Johnson and Sprunk must determine whether to recommend that Nike should invest in sustainability goals or find another alternative.
This is just an excerpt. This case is about STRATEGY & EXECUTION.
PUBLICATION DATE: June 17, 2013 PRODUCT #: 313146-PDF-ENG
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