Two members of Nike's executive team must determine what sustainability goals to propose to the corporate responsibility committee of Nike's board of directors and to Nike's CEO. Setup in 2012, the case ensue’s the evolution of Nike's approach to environmental and societal concerns from its beginnings in student demonstrations against labour circumstances in the supply chain in the year 1990s through development of the board-level corporate responsibility committee in the year 2001 to the development of Sustainable Business and Innovation strategy in the year 2009.
In this perspective, Hannah Jones, Nike’s VP of the SB&I, and Eric Sprunk, VP of Merchandise & Merchandising, are working to finalize the organization's next round of sustainability objectives for presentation to the CR committee. When Nike signs on to the Roadmap to Zero, a Greenpeace-inspired initiative to eliminate the discharge of hazardous substances into the water supply by 2020, the business goal-setting procedure becomes more intricate. Jones and Sprunk must determine whether to recommend that Nike dial other sustainability goals back modify its dedication to zero toxics, to fulfill the zero toxics challenge, or find another alternative.
Publication Date: June 17, 2013 Product #: 313146-HCB-ENG
This is just an excerpt. This case is about Strategy & Execution
Related Case Solutions & Analyses:
Jeanne Lewis at Staples Inc. (A) (Abridged)
Appalachian Mountain Club: Transforming Governance
Parker-Spencer: The Legal Form of Joint Ventures
Beth Israel Hospital Boston
Archdiocese of New York
Vick International Division: Tom McGuire
Assistant Professor Graham and Ms. Macomber (C)
Cumberland Metal Industries (A): Model Year 1978 Negotiations with Beta Motors
Sierra Log Homes Inc. (B1)
Generating Perceptual Maps from Social Media Data
