Dear Wall Street, Google Inc, has more than enough financial picture. Poverty, infectious disease and climate change - some of the world's biggest problems - were also key interests of the founders of Google. Applying innovation and significant resources, co-founders of Google had hoped that their efforts in these areas, one day eclipse Google itself worldwide impact. February 22, 2006 Google announced the appointment of the executive director of the newly created Google.org. With one percent of Google Inc. 's equity and profit as seed capital, Google.org "mandate to address climate change, global public health, economic development and poverty. Despite the successful entrepreneurs charity was not unusual, it is a press release signal new organizational forms, a nonprofit charitable company. The task of the new executive director of the eve was unprecedented. How he could leverage for non-profit status of the company to make the biggest impact possible with the resources of trust Google.org? What decision criteria to be used for strategic investments? How it will measure success Google.org? "Hide
by Pratima Bansal, Marlene La Baer Source: Richard Ivey School of Business Foundation 14 pages. Publication Date: January 4, 2008. Prod. #: 907M67-PDF-ENG
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