Google.org: For a non-profit charity event represents a different social structure of the company, the combination of charitable division of non-profit corporation and a nonprofit foundation. Enclosure provides up to date, in the detailed description of Google.org, one such hybrid and overview Salesforce.org, comparable hybrid. This case provides an opportunity to explore the tension between commercial and non-profit organizations, which inevitably arise in such structures, and the factors that contribute to this tension and the decisions that have been taken to address them. The case revolves around the tension caused when it is not the business agent, Google.org, established business culture Google. Unlike most business activities, Google.org is flush with cash, like many, it lacks unity around mission and vision. HKS Case Number 1960.0 "Hide
by Michael Belinsky, Richard Cavanagh 25 pages. Publication Date: April 16, 2012. Prod. #: HKS699-PDF-ENG
Related Case Solutions & Analyses:
Speaking the Lingua Franca of Innovation
Engyn in Iraq: Choosing Between Baghdad and Erbil
Miracle on the Hudson C: Epilogue
Brief History of the U.S. Tobacco Industry Controversy
John Smith CEO BBC Worldwide Remarks to AMP October 2007 Video Supplement
Global Diversity and Inclusion at Royal Dutch Shell (B): The Impact of Restructuring
Trolltech (Norway)–Will Cenapio Steal Christmas
Salud Digna: Successfully Competing with For-Profit Organizations
Caesar IT Services: Marketing
Note on the Use of Alliances
