Despite concerns about censorship and putting users in danger, Google decided to launch Google.cn in 2006. Google said that it will monitor the conditions in China and even to rethink its approach to China, if warranted. Three years later, in December 2009, Google revealed an extensive and sophisticated cyber attacks that target specific companies and employees in the company. Google investigated the attack and said that change its approach to China. Google will no longer censor results in China and found that the move could lead to the closure of Google.cn. He then moved its search business in Hong Kong, to the outside of the big firewall. This is considered the ethical dilemmas raised by Google's foray into the Chinese market, trying to adhere to its motto "Do not be evil." Case as determined by the market consequences of its decision to withdraw from China, and the reaction of competitors and Chinese companies with which it works. "Hide
by David P. Baron Source: Stanford Graduate School of Business 6 pages. Publication Date: January 1, 2010. Prod. #: P76-PDF-ENG
Related Case Solutions & Analyses:
Moral Reasoning: Practical Guide for Leaders
REI: Sustainability Strategy and Innovation in the Outdoor Gear and Apparel Industry
Kitchen Best: Ethics When Doing Cross-Boundary Business in Southern China
An English Teacher in South Korea
Marketing and Ethics
Lakeside
Professionals Quandaries
Brady Training Program
Jane Lennox
Hershey
