The case 'Google Inc.' explains Google's history, company design, governance structure, business culture, and procedures for handling development. It evaluates Google's current tactical efforts and the dangers they position to Yahoo!
One alternative is to remain concentrated on the business's core skills, i.e., establishing remarkable search options and monetizing them through targeted marketing. Another alternative is to branch into brand-new arenas; for instance, construct Google into a website like Yahoo! or MSN; extend Google's function in e-commerce beyond search, to include a more active function as an intermediary (like eBay) assisting in deals; or challenge Microsoft's position on the PC desktop by establishing software application to take on Office and Windows.
PUBLICATION DATE: March 28, 2010 PRODUCT #: 910S15-PDF-SPA
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
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