Google Inc.: Launching Gmail Harvard Case Solution & Analysis

Google, a popular Internet search company, has just announced the launch of Gmail, free web email service that allows users up to one gigabyte of capacity, more than 100 times that offered by other free services to competitors. In exchange for the free e-mail, Gmail will scan your e-mail users in order to provide targeted advertising. Immediately, privacy groups have condemned plans for Google. "Hide
by Darren Meister, Ken Mark Source: Richard Ivey School of Business Foundation 9 pages. Publication Date: Aug 03, 2004. Prod. #: 904E19-PDF-ENG

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