Google has been extensively criticized for its data center energy usage. Google Energy, a a subsidiary that was recently created, has responded to this criticism but must now invent a growth strategy. If successful, provide strong financial returns, the expansion is expected to strengthen Google's image as an industry leader in energy procurement, and create a lucrative new market.
However, this initiative has high risks. The team must assess: Were its present attempts or were they simply the baseline? How far should Google go to deal with the environmental impacts of its own operations? This claim was written under the supervision of Professor Andrew Hoffman by graduate students Benjamin Bunker, Jennifer Foster, Jason Levine, Rodrigo Sanchez, Gaurang Sethi, and Geroge Tan.
PUBLICATION DATE: April 03, 2012 PRODUCT #: W92C26-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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