Till 2015 Google's Android operating system installed on over one billion units worldwide. The business had been happy with the high market segment share achieved on mobile phones, but new challenges were arising: improvements by traditional competitors for example Apple and Facebook, potential fragmentation of the Android OS, new marketplace forces in China and India, and the intricacy of handling a large organization which occasionally had diverging targets in various product groups.
This case investigates how Google confronted the strategic opportunities facing the company around Android, while being agile enough to grow into new markets including keeping strong performance.
PUBLICATION DATE: August 05, 2015 PRODUCT #: SM176C-PDF-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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