The transition to the Goodyear radial tires from prejudice and bias belted tires was difficult and expensive, but successful. Later, in 1983 the company embarked on a major diversification program. Three years later, after the investment in excess of $ 1 billion in oil and gas pipelines and reserves, Goodyear was attacked by a corporate "raider" and is considering to give up its diversification program in favor of a highly leveraged restructuring. "Hide
by Timothy A. Luehrman Source: Harvard Business School 17 pages. Publication Date: 05 Oct 1994. Prod. #: 295033-PDF-ENG
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