Good Water and Good Plastic? Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

He would initiate the company with all the vision of wanting to sell water in bottles produced from local biomass, with the used bottle waste separated, recycled, and transformed into plant containers. These would biodegrade to advocate new plant-life local biomass for further production of water bottles. Several key partners had come together in the broader Good Water Project to produce a radical square, biodegradable, plant-based plastic PLA bottle. The Great Water Company, selling water in these types of bottles, had began making a small gain. Grant believed a tenfold increase in PLA bottle sales volume would result in PLA making up the essential level of 3-4% of plastic bottles.

That amount would mean PLA was not unlikely to enable his vision to become a reality, and to be distinguished in the waste stream in New Zealand. One adversary had convinced to embrace the PLA bottle, but overall, PLA volume was still too low. Grant had also just been told that the Good Water Company's own sales volume did not justify shelf setting at a leading supermarket chain - and he knew the business wasn't well-capitalized to take on an additional investment in the bottled water sector that was controlled by two large players. He had called a meeting of his staff to go over with them how to reconcile his environmental vision with a viable business model.

PUBLICATION DATE: December 01, 2011 PRODUCT #: NA0142-HCB-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP