Good Water and Good Plastic Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

In June 2010, New Zealand "ecopreneur« Grant Hall needed to make some tough decisions about the future of their company, good water. He started the company with a vision of wanting to sell water in bottles made from local biomass, with a bottle use the waste separated, recycled and converted into plant containers. They will be expanded to support the new plant life and eventually local biomass for the further production of water bottles. Several key partners have come together in the larger good project for the development of the revolutionary water area, biodegradable plant-based PLA plastic bottle . These include environmental trust, Sir Peter Blake Trust, to which the Good Water contributed a small percentage of the proceeds from each bottle. Good Company water, sales of bottled water, began to make a small profit. Grant said, a tenfold increase in the PLA bottle sales will PLA to making the necessary level of 3-4% of plastic bottles recycled. This level will mean, PLA, is likely to be separated in the waste stream in New Zealand, and allow his vision a reality. Grant persuaded a party to take a bottle of PLA, but in general, PLA volume was too low. Grant had also just been told that their own sales Good Company does not justify the shelf waters of the preference for a large chain of supermarkets - and he knew that it was not well capitalized to take on further investment in bottled water industry, which dominated by two big players. He called his staff to discuss with them how to reconcile it with a green vision of a viable business model. "Hide
by Stephen Bowden, Kate Kearins, Eva Collins, Helen Tregidga Source: North American Case Research Association (NACRA) 11 pages. Publication Date: December 1, 2011. Prod. #: NA0142-PDF-ENG