After 20 years of growth, Gome Electronics has become China's biggest consumer electronics retailer. It went public in Hong Kong, got some of its opponents, and has opened stores in nearly every province in China. However, it has begun to experience a slowdown in increase as sales per-square-meter have declined.
The company is currently being challenged to develop new ideas for growth, including experimenting with its merchandise combination, renegotiating its relationships with suppliers, and developing new business models to optimize profitability.
PUBLICATION DATE: August 16, 2007 PRODUCT #: 310C04-HCB-CHI
This is just an excerpt. This case is about STRATEGY & EXECUTION
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