After 20 years of expansion, Gome Electronics has become the largest Chinese consumer electronics retailer. It opened stores in almost every province in China, has acquired some of its competitors, and went public in Hong Kong. However, he began to experience a slowdown in growth in sales per square foot decreased. The company is now the task of developing new ideas for growth, including experimenting with a range of products, review their relationships with suppliers, as well as developing new business models to maximize profits. "Hide
on F. Warren McFarlan, William C. Kirby, Regina Abrami Source: Harvard Business School 16 pages. Publication Date: August 16, 2007. Prod. #: 308026-PDF-ENG
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