This case and its related case (UV3897) investigate both sides of a two party discussion, in which students are asked to find the net worth of the transaction. These cases fit well in dialogues classes and are suitable for both undergraduate and MBA students. The return of David Deluna was awaited by Johnston to the golf shop with the clubs he was willing to trade for a fresh putter.
Johnston particularly had a customer for one of club that Deluna pointed out could be contained in the deal. Johnston had known Deluna for numerous years and was impressed by the abilities and the respect with which he treated his clubs of the young golfer. As a result, Johnston was confident he would be able to get used clubs with significant resale value. In conducting the trade, Johnston wanted to optimize the profit potential of the used golf clubs he chose in commerce, being sure that it transcended his profit on the Cameron putter.
PUBLICATION DATE: June 04, 2009 PRODUCT #: UV3898-PDF-ENG
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
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