Many Chinese firms have struggled in the United States. Renewable energy a young, high market risk. Can Goldwind USA, a leading manufacturer of wind turbines, to overcome the difficulties? The case is considered by many strategic choices faced Goldwind, as established by its first major foreign subsidiary in Chicago: the creation of the local team in the U.S. general manager, overcoming cultural differences management, overcoming regulatory barriers, sources from local suppliers, as well as promoting the turbine sales through innovative structures transaction.
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by Regina M. Abrami, Jacob Koch-Weser Source: Harvard Business School 39 pages. Publication Date: 03 May 2012. Prod. #: 912416-PDF-ENG