Goldman Sachs, a respected institution for an extended time period financial institution headquartered in New York City, had a partnership culture that was known to value its customers.
But Goldman Sachs emerged relatively unscathed and when the fiscal crisis hit in 2008, its public image took a setback that was big as folks questioned the inner workings of the bank. To address the scenario, Goldman Sachs CEO Lloyd Blankfein called for the creation of the Business Standards Committee (BSC) to perform an extensive introspection of the firm.
This case explores the reactions of the executives at the bank within the short- and medium-term to inspection and public accusations and whether the implemented solutions devised by the BSC are sustainable. It details the subjects of reputational awareness, collective and individual liability, and customer care.
PUBLICATION DATE: May 01, 2014 PRODUCT #: 514020-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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