Gold Group, an international non-profit Italian holding company, has long promoted entrepreneurial tradition is entering new markets with innovative business models. Gold began Goldlake, mining investment company, through its subsidiary Eurocantera in Honduras. Goldlake consider its organizational goals in order to be commercially viable and environmental and social impact of their decisions on the activities of reputational and financial value. This case focuses on, Goldlake developed values based on the principles of human rights and environmental sensitivity, and as it turned out social innovation community involvement in competitive advantage. The case demonstrates how the social responsibility extends to organizational practices, creating the environment and people in the heart of the business model and how sustainable competitive advantage depends on the participation of stakeholders in the supply chain. The case reveals the organizational problems and benefits of social innovation and offers a strategic point of view of the social and commercial value generation. "Hide
by Sinan Erzurumlu, Marty Anderson, Assheton L. Stewart Carte Source: Babson College 11 pages. Publication Date: October 1, 2012. Prod. #: BAB205-PDF-ENG
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