GoldieBlox was accused in November 2013, for copyright transgression. It had used Beastie Boys song tune "Girls" as a tool to promote one of its own ads marketing new toys for girls without permission. The company response to file a lawsuit against the band was unpopular and possibly a little hasty. In the wake of the disaster, the chief executive officer of girls' team and GoldieBlox Toy Company had some choices to make regarding how to handle the lawsuit they filed against the Beastie Boys that then backfired. The confrontation ambience was not conducive to the image of the company as well as the negative media was of concern to GoldieBox's and its staff.
PUBLICATION DATE: August 15, 2014 PRODUCT #: W14370-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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