A U.S.-predicated hand hygiene company, GOJO Industries, plans to use sustainability as a business strategy in its big hairy bold goal of reaching one billion people every day by 2020. It has developed a six level framework to embed sustainability throughout every part of the company internally and to evaluate its successes in the following areas: mitigating risk; reducing energy, waste and materials; distinction; entering new markets; protecting and improving brand; and determining industry standards.
The firm has a very long history of utilizing sustainability to drive innovation and facilitate growth into new marketplaces and sees sustainability as a key differentiator from its opponents to accomplish its goal. To be able to do so, the firm must increase the amount of people it reaches with its products and must also think about the value of worker involvement to be able to additionally embed sustainability.
PUBLICATION DATE: October 21, 2013 PRODUCT #: W13447-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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