When the colors of the uniforms of the U.S. armed forces are united, there is a purple color, so military insiders refer to interagency operations as "purple" operations. Now the key concepts of "joint" of the U.S. military's strategic response to critical operational failure encapsulates the principles and processes by which two or more armed forces are best able to integrate strategies, strengths and opportunities so as to give a true interaction, despite the differences in the mission and culture, which naturally separate services. Now ingrained ability of the military service "go purple" was quickly contributed significantly to the strategic and operational success in the last 20 years. Domestic circumstances, as well as global environmental problems faced by domestic firms, particularly in the marketing and manufacturing (MM) interface, in common with those faced by the U.S. military. Companies can benefit from the evaluation perspective "going purple" at this crucial point interface. This paper brings together the principles of military-like organizational structure, which acts as a guide to conducting cross-functional integration of MM more successfully. The system also provides a methodology through which managers can identify and how many "purple" should continue. "Hide
by Matthew A. Douglas, David Strutton Source: Business Horizons 13 pages. Publication Date: May 15, 2009. Prod. #: BH329-PDF-ENG
