Wealthy and growth-oriented small and medium-sized enterprises (SMEs) - normally defined as businesses with fewer than 500 workers -- are vital to an economy's well-being. In our increasingly borderless digital society, the most promising growth chances for SMEs have a tendency to lie in foreign markets.
But doing business in foreign markets can be both expensive and challenging, and because of this, most choose to work locally. But the writers emphasize that the dangers are far outweighed by the opportunities. They encourage SMEs to take the plunge, telling the three challenges that digital marketplaces present and the best way to establish a standing online beyond the borders of a business.
PUBLICATION DATE: January 01, 2012 PRODUCT #: ROT162-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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