General partners of Gobi Partners, a venture fund located in Shanghai, trying to decide the best way to raise money for its first fund. Their strategy of investing in early stage digital media companies in China has been well received by strategic investors - IBM and NTT DoCoMo is a cornerstone investor in the fund - but the classic institutional investors are wary of such a targeted approach, despite the successful track record of teams with different groups private capital. For a year after the first closing of $ 30 million, the limited partners urge Gobi raise its balance of $ 100 million fund. But how, without either abandon the strategy that won them a measure of success in such a short time, or bring on more strategic investors with the goals that may conflict with those currently in the fund? "Hide
by G. Felda Hardymon, Ann Leamon Source: Harvard Business School 25 pages. Publication Date: January 18, 2005. Prod. #: 805090-PDF-ENG
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