In mid-2009, the Phirbol franchise was made up of some 150 franchisees that had actually transformed their little "mom-and-pop" stores into Phirbol-branded shops. While Go Mobile shops were found in higher-income areas and focused mainly on offering phone handsets, Phirbol shops might be discovered in less-developed areas-most were not available by car-and focused on offering service connections (SIM cards) and charges.
Phirbol included value to the franchisees by simplifying some of their company procedures, providing them a constant item supply, sales assistance and rewards, and supplying them with education on the continuously altering characteristics of India's mobile market. As the creators looked to broadening, they understood they would have to improve their offering to franchisees in order to hire some of the more recognized "mom-and-pop" shops they prepared to target as franchisees.
PUBLICATION DATE: February 12, 2010 PRODUCT #: 510020-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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