This case scenario explores organizational layout and incentive options related to assembling a middle management level as a company scales up its operations. Go Mobile, an Indian cell phone retailer, utilizes high powered incentives to reinforce an entrepreneurial spirit within shop employees.
The company is engulfed with the predicaments of luring its district managers to reinforce the highly incentivized store teams. On one hand, the district managers are predicted to drive a profitable enlargement, reinforcing sophisticated day-to-day operations at the stores.
On the flip side, they are expected to instill a culture of extraordinary service and ethics among Go Mobile's workers. The case details distinct systems that the business could use to move these, sometimes contradicting, roles to be performed by the district managers.
PUBLICATION DATE: February 03, 2014 PRODUCT #: 114034-HCB-ENG
This is just an excerpt. This case is about FINANCE & ACCOUNTING
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