Go Mobile Aligning District Managers and Store Teams Case Solution
Question 4
Is the level of authority (e.g. control over resources, influence) given to the team Leaders appropriate, given the results they should produce and the strategy pursued by the firms?
Yes, the authority which the firm has given to the team leaders to access the resources, was appropriate.Team leaders were authorized to request for demos and dummies to take initiatives for advertising the providers’ stores. This allowed the team leaders to make adjustments of 30% in the products’ prices, empowering them to handle the customers as discussed by one of their employees. This also increased their creativity and problem solving skills. Team leaders can increase the chances of their success by providing proper training to each member of the team on regarding customer dealing, cash management, and promoting sales in their stores.
Strategies pursued by the firms should be related to their objectives. In order to achieve their objectives; the firms should assign or employ the best team possible, which could help it in achieving its goals. Having an efficient team working for the firm would help the firm in having meticulous strategies for its further development and revenue generation.
Question 5
Evaluate the courses of action described in the case’s exhibit 8. Which systems (2) should be implemented to ensure that the district managers are providing sufficient support to the team leaders and their stores? What other actions could be taken to create a supportive environment?
There were three main initiatives taken by the Go market to improve the alignment between the team leaders and the district managers.
The incentive plan for the district manager
This would enhance the district managers’ compensation through which they can get more than they already earn. They can earn 1% of the store’s gross profit, 3% of the company’s total gross profit would be added in their salaries, at the end of each month.
The Upward Feedback system
To get feedback on district manager; the top management will send a secret survey to the team leaders and according to its result; they will discuss where the district managers excel and where they do need improvement.The survey consists of many questions regarding the behavior of the district managers, such as: communication style and being fair in dealing by valuing diversity.
District Manager Team Leader Matching Programs
This program applies in assignments and geographical areas served by the district managers, where they would cover three times more stores than what they used to serve. The top management would send confidential ratings to the team leaders and district managers; team leaders would rate district managers in their area and district manager would be rating them in their areas.
Top management uses these ratings to evaluate their performances by applying algorithms to assign district managers and team leaders in that geographical area.
This should be implemented to ensure that the district manager are providing sufficient support to their team leaders and stores. The performance of stores depend on the performances of both the leaders as well as the district manager when they are given the chance to rate each other’s performances, which motivates them to cooperate with each other, to get the desired results for the company.
Actions Taken To Create Supportive Environment
To promote a supportive environment; the company should promote positive activities, treat its employees like a family and provide them with a comfortable work environment. The company should emphasize on empowering its employees to do their best work. It should implement a proper feedback mechanism to enhance the employees’ productivity.It should also facilitate training and development programs and provide employees with learning opportunities, which will enhance their performance, as the company would prioritize their professional development. Mangers should acknowledge the achievements of the employees and appreciate them .They should set strict rules against bullying and make policies regarding the code of conduct of the company’s internal environment.
Recommendations
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- The company should empower the team leaders and district managers, and should give them the confidence to decide the solutions according to the situation in stores.
- The company should provide training's every month, in order to update the teams regarding the customer's needs, in order for them to obtain better results.
- They should develop their own apps and app stores to get more customers.
- Decentralize its stores and empower its district managers and team leaders to take decisions according to the situation.........................
- Go Mobile Aligning District Managers and Store Teams Case Solution
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