The director of Global Business Development at GlobalMed in USA, Manoel Coelhowas looking forward to the 2016 Olympic Games and hope the Games would deliver raising international awareness about the role and value of telemedicine. He worked closely with Dr. Antonio Carlos Marttos of Miami's Jackson Memorial Hospital, who was the chief spokesman for the telemedicine initiative.
Bringing forward the overall idea of telemedicine to key decision makers, while also keeping his business as the preferred vendor in the line of sight Coelho's challenge was to help Marttos. At crucial venue sites, cellular, bag-sized telemedicine units will be positioned as Marttos pictured it throughout Rio to serve the needs of sportsmen and spectators. Telemedicine would allow for on-site analysis and connections to physicians in the home countries of athletes or spectators, as well as to doctors at Rio hospitals. GlobalMed embarked around the Rio Olympics endeavor as a vital initiative in its strategic mission to expand worldwide.
The firm, founded in 2002, had moved cautiously and purposefully to establish its credibility in 2011 in smaller jobs in the Pan American Games and at the London Olympics in 2012. Exposure via the Olympic Games would not just help the complete telemedicine industry, but even GlobalMed. Coelho would need an all-inclusive but adaptable project strategy, including a comprehensive evaluation of potential risks and challenges, in case the project moved forward.
PUBLICATION DATE: April 01, 2014 PRODUCT #: TB0363-HCB-SPA
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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