Globalizing Volkswagen: Creating Excellence on All Fronts Case Solution
Volkswagen was made as a household name around the globe for more than 50 years. Now, CEO of Audi, Ferdinand Piech, was requested to take over as CEO of the VW group. The firm finished 1993 with a loss of nearly 1 billion Eurodollars. In 2001, the group's net income rose to a record breaking 2.9 billion Eurodollars.VW Group's reversion contained making Audi a superior brand, economy Seat from near insolvency, and transforming Skoda Auto from a low-cost eastern European car maker into a revered player. Based on Business Week, VW was "one of the world's best car companies." Takes readers through the successful execution of a platform making system, its globalization strategy, the move upmarket, and many initiations along the company system of VW.
This is just an excerpt. This case is about GLOBAL BUSINESS
PUBLICATION DATE: January 01, 2002 PRODUCT 2002 PRODUCT #: IMD141-PDF-ENG
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