Sees the global strategy singer, one of the first multinational corporations in the world until 1914. The singer, a pioneer of American modern sewing machine, made its first overseas plant in Scotland in 1867. Investment should be in production and marketing in other countries, especially in Russia. By 1914, the singer spent as much as 90% share of all sewing machine sales outside the United States, and was the seventh largest company in the world. Examines why the sewing machine is one of the world's first global product and business and organizational factors internationally successful singer. He taught in the first case in MBA elective evolution of global business. "Hide
by Jeffrey J. Jones, David Kiron Source: Harvard Business School 21 pages. Publication Date: October 28, 2003. Prod. #: 804001-PDF-ENG
Related Case Solutions & Analyses:
University Research and Offices of Technology Transfer
General Electric
Understanding Investor Sentiment
Financial Markets
dpms. – The Price of Earned Media
Dialogue in the Dark: Social Enterprise in China
Wipro Consumer Care: Merchandising for Success
Integrative Thinking Three Ways: Creative Resolutions to Wicked Problems
Mission Hills: Leading the China Golf Industry
Groupon
