Multi-brand hotel corporations have the leading advantage of targeting all segments of the market. These corporations are formed when they own hotels and then start to work with other hotel owners through management contracts, leases, and franchise agreements. The management contracts are mostly used in the hotel business, but various other leading players take the help of franchising agreements during their globalization. The select-service brands of Haytt Hotels Corporation started to mark expansion growth internationally, when it announced in 2011.
The leadership of the corporation found various issues and challenges, including the questions: to expand the brand internationally what should be the most appropriate modes of entry for the corporation? How to sustain the Haytt Place’s premium brand while grasping the internationalization opportunities for this lower-category company? The author, Gevork Papiryan, has the association with Academy of National Economy and Public Policy.
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