Most business leaders speak about the prospects of globalization, and for good reason. Globalization has fostered an increasingly interconnected world, with almost $30 trillion in goods and services traded in 2013 alone. So, why do so many well-run businesses neglect in global markets? The author, an NYU Professor, says it is because executives fail to account for noteworthy differences between nations and to consider how those difference will create operational risks.
With the 'cautionary tales' of IKEA in Russia, Walmart in China along with Tesco in the U.S., he shows the importance of understanding the impact of 'institutional distance' when taking a business global.
PUBLICATION DATE: May 01, 2016 PRODUCT #: ROT302-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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