In response to new laws regulating accountability and several food safety scares in the 1990s, European retailers drove the development of an universal production standard based on Good Agricultural Practices (GAP) for fresh fruit and vegetables and a third-party certification system to track compliance. By 2008, the GLOBALGAP standard had expanded to cover livestock, tea, coffee, and aquaculture.
Over 90,000 producers in 87 countries had been certified. Looking forward, GLOBALGAP's board and management were discussing numerous issues, including: should DIFFERENCE include environmental and social facets beyond food safety; what was GLOBALGAP's purpose outside Europe; and how GLOBALGAP as a 'hidden asset' compared to ethical labels such as Fair trade.
PUBLICATION DATE: January 05, 2009 PRODUCT #: 509004-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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