Fictitious private equity firm considers whether to buy an international business park theme LEGO Group. Considers the origin of theme parks in the U.S., international expansion of the Disney parks in Tokyo and Paris in 1970, and the theme park business expansion LEGO Group from his home in Billund, Denmark, UK, Germany and the United States. The LEGO Group has now announced that it intends to sell the business. Explores the rationale for international business theme park and, in particular, drivers of profitability parks in different locations.
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by Jeffrey J. Jones, Steve Shaheen Source: Harvard Business School 25 pages. Publication Date: July 12, 2005. Prod. #: 806018-HCB-ENG
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