Global Events as Drivers of Growth: The Case of Hockey Canada Case Solution
The management and marketing of worldwide events has actually allowed development at Hockey Canada, the National Sport Institution responsible for the sport of ice hockey in Canada. Certainly, through a scheduled technique to events, Hockey Canada has actually developed an occasion program that consists of surefire earnings figures in the millions, strong interest from host cities, great participation, and outstanding tv rankings. The executive who has actually led the company through this development, COO Scott Smith, is the main have a place in the case, that includes background details, monetary figures and method aspects of the development over the past years. The case discuss a variety of crucial subjects in sport and occasion control consisting of global development, threats, event-hosting, sport advancement, tv, social networks, sponsorship, digital media, females's sport, and online watching.
This is just an excerpt. This case is about Business
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