The direction and advertising of global events has empowered growth at Hockey Canada, the National Sport Organization in charge of the sport of ice hockey in Canada. Really, through a planned approach to occasions, Hockey Canada has created an occasion plan that features bonded profit amounts in television standings that were impressive, high interest from sponsor cities, great presence, and the millions. The executive who has headed the organization through this growth, COO Scott Smith, is the central figure in the case, including strategy aspects of the growth over the past decade, fiscal numbers and background information. The case touches on a number of significant issues in sport and event management risks, including international growth, occasion-hosting, sport development, television, social media, sponsorship, digital media, online viewing, and women's sport.
PUBLICATION DATE: December 10, 2010 PRODUCT #: SPM42-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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