Explores the motivation for businesses to deal with the global AIDS epidemic. Formation of the Board is an example of how business leaders are building a network of companies to develop an effective response to AIDS as a business with the power of programs and by using a commercial advantage for the development of effective AIDS programs. Examines the hard choices that the management board must do to expand the organization. Is the basis for the organization, discussing the evolving international context surrounding AIDS and its treatment emphasizing the role of business, government and civil society in the events that occurred in 2000 and 2001. It also provides a brief profile MTV, a council member, who made a major commitment to increase the awareness of young people about AIDS. "Hide
by Diane Barrett, Daniella Ballou Source: Harvard Business School 11 pages. Publication Date: January 17, 2002. Prod. #: 302086-PDF-ENG
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