Interbrew was developed in the 4th largest brewer in the world by purchasing and managing a large portfolio of national and regional beer brands in markets around the world. Recently, senior management decided to develop one of its premium beers, Stella Artois, as a global brand. In the early stages of the global branding strategy and tactics Interbrew considered. "Hide
by Paul Beamish, Anthony Goerzen Source: Richard Ivey School of Business Foundation 23 pages. Publication Date: October 19, 2000. Prod. # 900A19-PDF-ENG
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