Global Brand Management: Best Practices and Learnings from Efforts to Build the Business “Over There Harvard Case Solution & Analysis

This technical note confers the learnings from organization encountering the disputes of handling brands across international geography. It talks about best practices for balancing the competing needs for local relevance and global consistency and scales.

PUBLICATION DATE: October 25, 2012 PRODUCT #: KEL696-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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