Four GlaxoSmithKline employees were charged of bribing Chinese health care workers to prescribe the drugs of the company. The indictment brought to limelight the problematic incentive structures of the Chinese health care system and also the stress on firms to stick to local customs while still keeping local laws.
PUBLICATION DATE: November 07, 2013 PRODUCT #: 514049-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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