IMD-3-1496 © 2005
Yaziji, Michael; Lindblom, Anna
At the very same time other NGOs likewise went after GSK. For GSK the circumstance in South Africa was exceptionally fragile. Battling the NGOs might bring unfavorable promotion and; eventually; be self-defeating.; million of individuals were passing away of AIDS in South Africa.
Subjects: NGOs; Non-market competition; Ethics;Pharmaceutical; AIDS; Patents
Settings: South Africa; Pharmaceutical; Largest pharmaceutical company in the world; >100;000 employees; 2001-2004
