GI has developed a revolutionary pill video visualization of the small intestine in the digestive tract. Development requires the integration of a wide range of technologies. GI founder and CEO Gabriel Meron must determine the marketing strategy and priorities GI GI initial target markets, neither in the United States, Europe, or Japan, or any combination. He also faces an immediate decision if to make an offer in the United States and European regional managers. Financial resources are limited, and GI hopes to raise additional capital in the near future. "Hide
by Daniel J. Isenberg Source: Harvard Business School 18 pages. Publication Date: December 5, 2007. Prod. #: 808033-PDF-ENG
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