Economy is experiencing exciting new development that could even be called revolutionary. Such a development would change the economy to a large extent in the future. New ideas of happiness research is slowly taken in standard economics, a field that is traditionally conservative. If the goal of most human beings to be happy, that a full understanding of the factors that contribute to well-being is crucial, especially if the last data that defines happiness in conflict with standard economic theory. Happiness research is even more important in helping to determine what institutional forms best for people to increase their life satisfaction. "Hide
by Bruno S. Frey Source: IESE-INSIGHT MAGAZINE 7 pages. Publication Date: March 15, 2010. Prod. #: IIR024-PDF-ENG