It should be very creative and the founder of the business in the development of the major forces in the industry and sport bike. Looks at the creative and visionary man, Jim birth, and some of the important issues he faced as its first product (a revolutionary new bike helmet) was a success in the market. Details Jim startup experience, including its beginning, when it is equipped with an inventory in your bedroom, use it as a garage plant, and expanded trade with its neighbor helmet for the use of his garage. Giro to maintain high quality and ultimately put a superior product on the heads of the most respected athletes in the sport. Giro used the reputation of "Slam champions" as Gentes worked hard to maintain the standards of the company. His helmet has become well known among cycling enthusiasts and marketers, eventually gaining a reputation extemely "hot" new product. Along with the success, the business has become more and more complex, and a growing number of issues require further attention.
This case is only available in paper format (HBP do not have the rights to distribute digital content). As a result, a digital copy of an educator if not available through this Web site. "Hide
by James C. Collins Source: Stanford Graduate School of Business 30 pages. Publication Date: 01 January 1990. Prod. #: SB115A-PDF-ENG
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