Established in 1983, Giordano International has strengthened its position as a leading casual apparel retailer in the Asia-Pacific region, offering customers value for money, good customer service, and the classic, simple design. Constantly improving its operating efficiency, the company survived the Asian economic crisis and the outbreak of severe acute respiratory syndrome (SARS). His latest challenge, however, increased competition, rising rents, higher interest rates, and the ever-present threat of avian bird flu. As Giordano could sustain its past success was, perhaps, the most critical question facing his direction. Provides an opportunity to learn what strategy will ensure the continued success of Giordano over the medium and long term. "Hide
by Steven Ko, Kavita Web Source: University of Hong Kong, 30 pages. Publication Date: January 16, 2006. Prod. #: HKU556-PDF-ENG
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