Implementation of the system shaving Sensor, one of the largest product launch ever, Gillette forced to rethink his strategy in his shaving without shaving business. He had to decide whether to go ahead with the launch and, if so, to what extent. Provides analysis of profitability and volume sensor is likely to achieve, and the issues of sustainability and flexibility. "Hide
by Pankaj Ghemawat, Benjamin C. Esty Source: Harvard Business School 15 pages. Publication Date: September 12, 1991. Prod. #: 792028-PDF-ENG
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