Provides an overview of the two parts of the video. 1) Bake-Off Party interviews with managers from Gillette and its advertising agency for dry idea, and 2) the creative presentation of two bake-off competition "Hide
by Thomas W. Bonoma, Shirley M. Spence Source: Harvard Business School 1 pages. Publication Date: May 20, 1986. Prod. #: 586146-PDF-ENG
Related Case Solutions & Analyses:
Gree Case Analysis
Contracting from East to West: Bridging the Cultural Divide
OvaScience
A Brief Introduction to Macroeconomics
From Conflict to Balance: Mastering Creative Tension
Preventing Know-How from Walking Out the Door in China: Protection of Trade Secrets
A Bomb in Your Pocket? Crisis Leadership at Nokia India (A)
Atari: Between a Rock and a Hard Place
Babson Collection at The Case Centre
IAE Business School
